A specialty coffee shop that changed how Belgrade drinks coffee — and the brand we built to make it happen.
Coffee is a daily ritual. Koffein wanted to turn it into an experience worth crossing the city for.
Ahead of opening Belgrade’s first true specialty coffee shop, the founders came to us with an unnamed brand and a clear ambition: raise the standard of how coffee is prepared, served, and talked about. We shaped the naming strategy, brand identity, and packaging that would carry that ambition onto the street.
The roundel stamp: the wordmark ringed by a zig-zag tracing the crease of a bean, foiled in silver on black stock.
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Kofein is Serbian for caffeine. Doubling the F made an everyday word ownable.
The second F nods to the English caffeine and gives the wordmark its signature moment: a wavy ligature drawn over the double F, tracing the crease of a coffee bean. The tagline “Flavors of Excellence” states the shop’s obsession plainly — perfection in every cup, from sourcing to pour.
Specimen — kofein + f
Shown at scale — the ownable word
Within a year of opening, Koffein was a cult destination.
The first shop opened in downtown Belgrade in 2013 and quickly changed how the city drinks coffee — serving hundreds of people a day and setting the benchmark for specialty coffee in Serbia. The brand has since grown beyond the counter: a spacious “coffee museum” in the city center now invites even more people to taste the perfect cup.
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The awning reads coffee & tea bar. The full terrace says the rest.
No campaign put these people in the chairs. A name worth repeating, a mark worth photographing, and a cup worth the detour did.